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B2B Marketing Outsourcing: Use Cases and Considerations for the Digital Age
Outsource considerations for brand strategy and messaging; sales/marketing integration; digital marketing, data and operations; and content marketing. For the full narrative that weighs when to hire...
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INFOGRAPHIC: Sample B2B Marketing Department Organization Chart
This Infographic shows considerations for organizing a B2B marketing organization with two functions (Corporate Marketing and Field Marketing) to manage the work...while using vendors and agencies for...
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B2B Marketing Consulting: Overview of Lydia's Marketing and Communication...
This brief brochure gives an overview of what I do and how I do it. Helping B2B companies grow with high-quality, affordable, virtual marketing services. About: I help companies develop effective...
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B2B Marketing Webinars: 4 Easy Tips to Stand Out, Get Repeat Visitors and...
Ideas on how to get the most out of your B2B webinar investment. According to ON24’s annual webinar benchmarks report, webinars are averaging a 42% registrant-to-attendee conversion rate. Webinars can...
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How to Organize a B2B Marketing Department_Sample B2B Marketing Dept.
Considerations for organizing a B2B marketing organization with two functions (Corporate Marketing and Field Marketing) to manage the work...while using vendors and agencies for support. See blog post...
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Messaging and Positioning Strategy: 4 Tips to Develop Effective...
Helpful tool for small or fast-moving companies that don’t have the budget or patience for sophisticated research and processes to develop their brand’s messaging approach —but still want to be...
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B2B Marketing: Low-Hanging Fruit to Support the Sales Team
Need some ideas to drive sales while waiting for large-scale B2B marketing plans to take root? Whether you’re a startup trying to generate immediate leads or a well-established company trying to get...
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Want to Pursue a Career in Marketing? 5 Tips and Considerations
No matter how smart, educated or worldly you are, chances are if you’ve never worked in marketing, there will be things you won’t know or understand. This is because marketing functions vary greatly...
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INFOGRAPHIC: B2B Marketing Outsourcing Considerations and Tips
This Infographic summarizes considerations and possibilities when deciding whether to outsource certain aspects of B2B marketing efforts. I spent most of my career as a corporate employee where this...
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INFOGRAPHIC: 4 Easy Tips to Develop Effective Sales/Marketing Positioning and...
This overview is for small or fast-moving companies that don’t have the budget or patience for sophisticated research and processes to develop their brand’s messaging approach —but still want to be...
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How to Use the Digital Social Landscape to Pay It Forward in Business
The idea of the digital social landscape is to do just that: be social and use digital to build relationships through content, sharing, and advocacy. This overview highlights 3 easy ways to use the...
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B2B Marketing and Communication Consulting Services: What I Do and How I Roll
I help companies develop effective marketing and communication strategies. This gives a brief overview of my services and business model. Let me know if I can help. Strategic Thinker | Exceptional...
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Virtual Outsourcing: Advice for Clients and Freelancers/Consultants
Want to hire a virtual freelancer or start your own freelancing career? Working in this model as both a marketing freelancer and a hiring client for my business as well as client projects has allowed...
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How To Do SEO: 4 Great Learning Resources for Entrepreneurs and Startups
This is for business owners and/or leaders running lean who need to drive and oversee decisions about SEO but don’t really understand it. If you plan to invest heavily in SEO and don’t have budget for...
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Basic Brand Strategy Template for B2B Startups
Basic Brand Strategy Template to help fast-moving B2B startups with minimal budget, get up-and-running quickly. This is just one of many approaches to decide a Brand Strategy. It’s a simple template...
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How To Develop A Brand Strategy - Basic Process To Consider
This is Part 2 of a previous Slideshare (http://www.slideshare.net/LydiaMarketing/basic-brand-strategy-template) about a template to develop a brand strategy. This takes it a step further to show a...
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Recommendations and Testimonials - B2B Marketing Consulting Services
34 recommendations and testimonials from clients and colleagues over the years. About: I help companies develop effective marketing and communication strategies. High quality B2B marketing and...
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INFOGRAPHIC: Sample Framework to Assess B2B Marketing Department Workload
Regardless of whether you outsource or hire, many people with varying skills usually need to be involved to make your marketing efforts successful, whether your sales goal is $1M in new revenue or...
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INFOGRAPHIC: B2B Marketing Basics
Infographic: High-level tips for approaching the B2B marketing planning process. Strategize >> Plan >> Execute >> Measure >> Refine >> Keep Going About: I help companies...
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